LG's PRADA Phone Rivals Apple iPhone

In the catwalk-crazed nooks of society, the fashionistas who gleefully fork over nearly $3,000 for a PRADA bag, can now have a new, matching accessory -- a PRADA phone. South Korea's LG Electronics has teamed up with Italy's infamous high-end apparel and accessories manufacturer to produce an equally high-end phone.
The companies are touting the PRADA Phone by LG as a real breakthrough in the industry, describing it as the first completely touch-screen mobile phone, apparently sidestepping the fact that Apple introduced its own touch-screen iPhone just last week.
Indeed, there are numerous similarities. The PRADA Phone by LG plays music and videos on a wide, LCD screen. It has a 2-megapixel camera, eight megabytes of internal memory, and yes, it looks a lot like Apple's iPhone. The slick, button-free, touch-screen interface is particularly similar.
Randy Guisto, IDC's Group Vice President of Mobility, Computing, and Consumer Markets, isn't surprised by the comparisons. "A lot of people will say it's an iPhone rival," he tells us, because there are no other buttonless phones out there yet.
And even though the two phones share some of the same characteristics, he says, the PRADA phone is aimed at a high-end consumer, with plenty of extra cash to spend.

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